Fellow Story
Dara O'Rourke: GoodGuide and the Demand for Sustainable Products
Consumers are increasingly demanding more information about the safety and sustainability of products they purchase. Dara O'Rourke (1998), founder of GoodGuide and Associate Professor at UC Berkeley, spoke with Switzer Network News about GoodGuide and its role in changing the balance of power from industry to consumers. Click here for the Switzer Network News podcast.