Dara O'Rourke's GoodGuide app gets rave review from LA Weekly Shopping blog

The company considers itself "a Ph.D. in your pocket." That might be stretching it -- even if founder Dara O'Rourke and many of the company's associates do, in fact, posses Ph.Ds. Still, you download the mobile app, you can scan products at grocery stores (assuming you still buy groceries at actual brick-and-mortar establishments) and get an immediate verdict on whether they jive with your previously expressed values. For example, at 8.2, Straus is the highest-rated milk -- in a general rating. Lundberg Wehani Rice rolls hard with an 8.5. And local favorite La Brea Bakery's Wheat Loaf is saddled with an unbecoming 2.9.