Fellow Story
Dlott presents on Wal-Mart's sustainability expectations of produce suppliers
With both Wal-Mart and Whole Foods moving aggressively to measure sustainability of their suppliers, Jeff Dlott believes meeting expectations of buyers can be both a requirement for doing business and a market opportunity for produce marketers.
“Don’t kill the messenger, but sustainability is becoming a requirement in major markets,” said Dlott, president and CEO of SureHarvest, Soquel, Calif., at a workshop at the 2015 Potato Expo on Jan. 8.
He urged suppliers to be clear on their target markets and align their strategy accordingly.
