Fellow Story
Luers on linking science with on-going social media efforts
At the session on “The digital age and tipping points in social networks: opportunities for planetary stewardship”, some new ways of thinking about social media were discussed. Dr. Amy Luers of the “Skoll Global Threats Fund”, presented some new ideas of how we should link science to on-going social networks. One point she raised resonated with CGIAR’s current strategy to promote and use social media. She showed the evolution of communication over the last century. On one side were our traditional communication tools: 1) the telephone (one-to-one communication) and 2) the mass-media (one-to-many). These help us tell a story and get our message out.