Fellow Story
O'Rourke says mobile technology will transform the food system
During his talk, Dara pointed out the growing number of consumer-facing apps that help individuals connect directly with producers. Some allow you to map local farmers markets or identify retailers that only sell locally-produced goods. Others allow you to scan QR codes to literally find out what farm your meat came from. Presently, these apps serve as excellent marketing tools for regional food systems, in that they end up curating a database of products and services with fully definable supply chains.
