Fellow Story
Roger Geller quoted in NY Times about bicycle-supported developments in Portland
Until recently, Portland’s bike initiatives focused on improving the transportation infrastructure, said Roger Geller, the city’s bicycle coordinator. But as businesses awaken to the purchasing power of cyclists, “bicycle-supported developments” are also beginning to appear around town, Mr. Geller said. These are residential and commercial projects built near popular bikeways and outfitted with cycling-related services and amenities.
“The change is coming from the private sector,” Mr. Geller said. “Cyclists are a great potential market for businesses that want people traveling at human-scale speed and will stop and buy something.”