María Fernández-Giménez, a rangeland specialist and associate professor at Colorado State University who has been observing environmental trends in Bayankhongor since 1994, believes that if there is a demonstrated market for "sustainable cashmere,” herders might change their practices. She envisions herders breeding fewer, but higher-quality goats and participating in monitoring to certify their products as organic and fair-trade, which would fetch a higher price for the wool.