Science Communications

While not everyone may be interested in your science at first, many people are interested in scientists, as your work seems…mysterious. What do you actually do? Why are you so devoted to it? They want to know what makes you tick. Even if your research can seem obscure, they are often eager to discover a new perspective on the world through your eyes.

Why isn’t a data-driven approach to science communication our default?

You work hard every day on issues affecting the health of residents in your state. You release reports about the dangers of fracking and other critical environmental issues. You try to link economic development with natural resource stewardship. You tweet and blog and host webinars to get the issues out to the public. But if you live in a state like West Virginia, you’re literally swimming upstream struggling for recognition of the big issues in the face of policymakers tied to a carbon-based future.

You’ve just hung up the phone after a call with a Congressional staffer. After a wide-ranging conversation and some probing questions, the staffer invited you to be a witness at a Congressional hearing. You’ve even got the official letter signed by the Chair of the Committee. Now what?

Blogging can offer an opportunity to spread the word about your research more broadly.

By writing your thoughts into a blog post you improve your own understanding of your subject. Blogging is a form of active learning.

Reforming graduate education is grand challenge, but it’s a movement with serious momentum behind it. And improved communication skills is just one among many needs.

Being perceived as an advocate when you’re simply trying to provide information can undermine your effort. Being perceived as just sharing information when you’re trying to advocate a particular policy path would mean you’ve missed the mark.