Science Communications

Fellow Story

Communications Training: The Noob Guide to Online Marketing

Although most Switzer Fellows don't consider themselves marketers, we are all responsible to some degree for getting the word out about what we do. The number one place to do that cheaply and quickly is on the web, but where should you start?
January 1, 2012
Fellow Story

Communications Training: Writing an effective online profile

I recently received the following question from a Fellow: In updating my profile, I was wondering if Lauren offers any advice to Fellows on how to present themselves and their work. I feel like my profile could use a bit more polish. I find it's most effective (and easiest) to write one online professional profile and use it for everything from LinkedIn to conferences... to the Switzer website! It should include the following to make it searchable by search engines and quick to read:
December 28, 2011
Fellow Story

Organizing Your Digital Life (Switzer Digital Skills Webinar)

Swimming in files and information? Learn how to organize your existing life, and then stay organized with simple systems. On December 5 we held a webinar that covered how to organize: - your online reading- photos, music and videos- personal documents- finances- bookmarks- passwords- your to do list- email- backups (you ARE backing up... right?!)Check out nifty free services, get tons of useful bookmarks (all neatly organized for you already), and then pick and choose the ones that make sense for you.
December 5, 2011
Fellow Story

Sounding Smart in an Interview (Switzer Leadership Skills Webinar)

We recently shared tips and tricks gleaned from this year's retreat trainers to help you get your message out to the media and sound smart (instead of dull, preachy or overly technical!) in the process.Learn about communicating with journalists, making your science understandable to a lay audience, and acing the interview once you've hooked the media's attention.
November 1, 2011
Fellow Story

Communications Training: Tools to help you communicate your science

The Switzer Foundation is stepping up its commitment to help Fellows communicate with the media and public about their science. This year's retreats featured excellent training sessions by COMPASS, the Communication Partnership for Science and the Sea, to teach attendees how to craft concise messages for the media.
October 23, 2011
Fellow Story

Complete your LinkedIn connection to Switzer

We believe LinkedIn offers our Fellows a significant opportunity to network for their careers. We sponsored a webinar and published a resource guide for the service earlier this year, and now we'd like to help you get fully connected to Switzer on LinkedIn in 3 easy steps and just 15 minutes!
October 20, 2011
Fellow Story

Using LinkedIn to Boost Your Career (Switzer Digital Skills Webinar)

On August 8th, four Switzer Fellows with over 2,000 professional connections between them offered their tips and tricks on using the professional networking service LinkedIn. We started with a brief overview of LinkedIn's tools, then jumped right into their ideas and suggestions. Our panelists came from a variety of industries and were spread across the globe: Mara Baum (2004) Healthcare Sustainable Design Leader at HOK (LinkedIn profile)
August 15, 2011
Fellow Story

Profile + Webinar + Guest Posts = A Great Media Training Opportunity for Fellows!

We're making big changes in how we feature Fellows' work this year. Every month we'll profile a new Fellow in Switzer Network News, then help the Fellow host a webinar that's open to the general public, and finally feature their writing on our site using the webinar as a springboard for follow-up post ideas.
June 21, 2011
Fellow Story

Messaging Primer from Blue Practice

We are pleased to offer to Fellows a special video introducing the importance of developing a clear message for your audience! Blue Practice’s Jessica Switzer and Tim Gnatek offer their experience in this 8-minute instructional video. Click here for a link to the video on the private side of the Switzer website. Access to this material is for Registered Switzer Network members only.
November 30, 2010
Fellow

John J Berger

1988 Fellow
John J. Berger is an energy and environmental policy specialist and a senior research fellow at the Pacific Institute. His 11 books include Solving the Climate Crisis: Frontline Reports from the Race to Save the Earth and Climate Peril: The Intelligent Reader’s Guide to Understanding the Climate Crisis, which won the 2015 International Book Award for Science. His journalistic work has appeared in Scientific American, The Nation, The Progressive, The Los Angeles Times, The Boston Globe, The Christian Science Monitor, and many other publications.