Business & Finance

There’s a great interview of anthropologist David Howes in the 14 September 2103 NewScientist (subscription access) about the role of synesthesia in marketing products. Synestesia—the sense of mixing senses (experiencing color as a flavor, for example) is often portrayed as a special sense that all of us dabble in, but a select odd few (the Lolita author Vladimir Nabokov, for example) experience in its fullness.

Before joining DTZ as the Energy and Sustainability Program Manager, Julia was the Sustainability Engineer for Massachusetts Institute of Technology. In her role at MIT, she helped facilitate and implement the energy efficiency programs and she was the Department of Facilities sustainability liaison to graduate and undergraduate courses for energy and planning. At MIT she developed a cross-campus energy reduction program for the existing building infrastructure in partnership with the local utility company.

Conservation programs are usually voluntary in nature. Yet, most ignore the perceptions and preferences of the target demographic. Working with social pychologist Mike Sorice at VA Tech University and others, Advanced Conservation Strategies publishes a new article on approaches to increasing participation in incentive programs for biodiversity conservation. This landowner-centered approach focuses on understanding landowners preferences and incentives in relation to biodiversity conservation.

It is mid-April, a weekday. As is often the case, I am working in a mild panic. Papers from too many different projects are stacked in inelegant piles across my desk in my home office tucked against a ridge in Mānoa Valley.

New scientific knowledge combined with increasing demand for more responsible products and services are the main drivers of change in the field of sustainability, according to Tim Greiner, Managing Partner and Co-founder of sustainability consulting firm Pure Strategies.

Great conversation with Tim about Pure Strategy's work in building environmental and social integrity into products, brands, and businesses. And rich discussion on the past, present, and future world of corporate environmental sustainability! Listen to the podcast

New scientific knowledge combined with increasing demand for more responsible products and services are the main drivers of change in the field of sustainability, according to Tim Greiner, Managing Partner and Co-founder of sustainability consulting firm Pure Strategies. The firm marks its 15-year anniversary this month, and I spoke with Greiner about the practitioner’s evolving role as businesses move from a narrow focus on improving the processes within their four walls, to broader, industry-wide transformations.